What Is the Next Iteration of Live Events?

Can it be contained within 4 walls and confined to the bodies and minds of those who physically attend?
Is it simply people on stage talking down at people on chairs?
Is it a big-screen, graphic-laden, one-way projection of ideas?
... Or is it something else, something evolutionary?
Event Horizons is a first-of-its-kind conference taking place in the Grand Ballroom of Webster Hall, the landmark venue where stereo was discovered in 1954, where U2 played its very first show in North America, and which has become a hub of the New York tech community. Event Horizons will have a unique, McLuhanesque, "Event within an Event" format reflecting its cutting-edge subject matter. Scheduled during the heart of Internet Week on June 4, 2009, from noon to 4 pm, Event Horizons will unfold in the very same room where, later that night, thousands of tech revelers will converge for the Digg bash, which will include a live broadcast of Diggnation. Some of the issues to be explored include:

* How can technology be used to enhance the user experience?
* What is the proper run of show?
* How can advertisers leverage an audience to fully deliver a brand message?
* How can attendees interact with one another, with the host and with the rest of the world?
* How can the host maximize the impact of the event, before, during, and after?

Whether a concert, conference, trade show, festival, mall, restaurant, business office or lobby, the experience that resonates is a combination of both physical and digital stimuli. Host Box of Rain will explore the frontier of how video, mobile, SMS, RFID, social tools and Web 2.0 technologies can be seamlessly integrated into the experience of attending a live event. Event Horizons is a primer on how to enable users to meaningfully interact within a space. While the load-in and setup for Digg occurs all around, attendees will enjoy lunch, experience music and video entertainment, and receive expert advice on how to maximize the value of technology within a live event.
Featured Speakers/Panelists

At Event Horizons, you'll hear cutting-edge ideas first-hand, from leaders in event management, mobile applications, social media, interactive video, green tech, digital advertising, content development, licensing/legal, not-for-profit, and brand strategy.

* Gary Schwartz, President & CEO, Impact Mobile Inc.
* Marc Schiller, Founder & CEO, Electric Artists
* Aubrey Sabala, Marketing Manager, Digg
* Serko Artinian, Founder & CEO, SerkoArt
* Christopher Colvin, Partner, Kramer Levin Naftalis & Frankel LLP

... and more to be announced!
Who Should Attend Event Horizons?

Event coordinators and producers, interactive agencies, PR personnel, production designers, marketers, brand representatives, advertisers, mobile executives, software developers, hardware manufacturers, and business owners involved in the creation of live events. Join us for the 21st-century spin on a meeting about a meeting.... Held at the landmark Webster Hall, this event will be a meeting of minds focused on improving the live event experience.
Live Music By:
Matthew Worden, Singer/Songwriter
Vintage-Fire, Genre-Bending Music & Multimedia Performance

Be there: June 4th, 11am – 3pm. (Just before the Digg Party at Webster Hall.)
Event Horizons is an Internet Week event.
Please click here to register via Brown Paper Tickets!

Event Sponsor:

Sunshine Suites